CLOUD WARS -- Betting it can expand and elevate the CRM market as digital business is reshaping the global economy, SAP is taking direct aim at SaaS powerhouse Salesforce.com and its market leadership in CRM with SAP CEO Bill McDermott promising to deliver "next-generation business modeling for the perfect customer experience."
While SAP's primary message for financial analysts at its recent Capital Markets Day was its impressive combination of 30% growth in the cloud plus ongoing strength in its core on-premises businesses, McDermott also made it unmistakably clear that SAP intends to completely redefine the CRM market into something more wide-ranging and more powerful than conventional tools can address.
McDermott said, "This end-to-end is what we do. I have believed for a long time that commodity CRM is just SFA—commodity CRM is like a marketing campaign associated with the sales promo.
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