SAP-integrated eCommerce promotions bring lots of value to SAP companies and to their customers. eCommerce promotions drive sales for the company, and they provide customers with value which they might not have experienced otherwise. The key is to build these promotions in the right place, using the right SAP functionality, so everything runs smoothly.
Any time you’re integrating Magento eCommerce to SAP (or using any other eCommerce platform, for that matter), you need to get one thing straight: put SAP first as the system of record. SAP is already the master software for business processes, so this is the most logical approach to take. It reduces data duplication and maintenance. This is especially true when you’re setting up SAP-integrated promotions for your B2B eCommerce website. The best SAP B2B eCommerce architecture will establish everything in SAP, then carry that logic to the web and the eCommerce store.