Showing posts with label SAP CRM. Show all posts
Showing posts with label SAP CRM. Show all posts

Sunday, September 27, 2015

How SAP Plans To Take CRM Beyond CRM - Tech Trends on CIO Today

SAP is aiming to go beyond customer relationship management (CRM) with its latest software innovation. The company recently introduced the concept of “integrated digital enterprise technologies” designed to transform the relationships companies have with their customers.
That’s a tall order but one that SAP is betting its hybris Profile solution can meet. As the name suggests, the new tools will help agents profile customers “in-the-moment.” The whole idea is to help a company's front office stay connected with the changing needs of customers and prospects by tapping into digital connectedness, customer service and support. “Companies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives,” said Bill McDermott [pictured], CEO of SAP SE, in a statement. "They want their needs understood and met -- right now and every time.”  - Read the full article at How SAP Plans To Take CRM Beyond CRM - Tech Trends on CIO Today

Wednesday, April 1, 2015

Is Experience with SAP CRM Modules Useful for Future Graduates Lookingto Work in Digital Marketing

As a recent graduate in the field of digital marketing, I would say that expertise with CRM is definitely something you should be pursuing to get more experience. For one, digital marketing is closely linked to business development & sales support, and skill in using a CRM system is a must for those roles. Secondly, […]


https://cloudtt.wordpress.com/2015/04/01/will-experience-with-sap-crm-modules-be-useful-for-future-graduates-looking-to-work-in-digital-marketing/

Tuesday, March 31, 2015

Three Stages of MDM Maturity

If you haven’t yet implemented a Master Data Management (MDM) solution you typically holds master data in dedicated solutions for Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Relation Management (CRM) and heaps of other solutions aimed at taking care of some part of your business depending on your particular industry. In this first […]


http://liliendahl.com/2015/03/24/three-stages-of-mdm-maturity/